5 Ways to Improve Your Brand Reputation
It takes years to build a great brand reputation. But thanks to the power of digital media, it can be damaged – and even destroyed – within minutes, so you can never really afford to relax. Every day you should be thinking about ways to improve your brand reputation, so customers old and new always think of your business first. So, how can you become their first choice, whenever they’re in the marketplace to buy the goods or services you offer?
- Become a thought leader in your industry
Social media and industry-related blogs all have the potential to boost your brand in a positive way. Contribute to online forums and get your name known for providing high-quality and useful information. This will put you on the map within your industry and encourage customers to seek you out as an authority in your field.
- Be honest
Brands are always quick to point out their successes, but very few are prepared to own up to mistakes. Everybody gets things wrong occasionally, so be prepared to tackle problems head on. Always look for ways to demonstrate the honesty and integrity of your brand, which is something money really can’t buy!
- Consider environmental concerns
Climate change is huge news these days, and more customers are becoming environmentally minded, actively seeking out brands that align with their own values. You don’t have to go all out with solar panels and electric vehicles, but there could be some smaller changes you could introduce. Highlight green initiatives across your social media and company website, so interested customers can easily find them.
- Take customer feedback on board
Every business is on the lookout for customer testimonials and positive responses to highlight their popularity. But don’t just focus on the positives. Read and respond to online reviews, both good and bad, demonstrating your commitment to providing customers with unrivalled levels of customer service.
- Respond quickly to customer needs
We’ve all come to expect next-day deliveries these days, so don’t leave your customers waiting for urgent repairs to be carried out. Your field service engineers should be heading straight off to the first job of the day the moment they start work, not waiting around for spare parts to arrive – or worse still, having to go in search of these for themselves!
GenRev’s In Boot and In Night distribution services get all the day’s parts delivered directly to your technicians before they even start work. This means more working hours in the day for your business, leading to even more happy and satisfied customers!
Building customer trust in your brand starts with gaining a good reputation for customer service, and ensuring people see the real value of your products or services. GenRev’s smart delivery solutions help you maintain your company reputation by enabling customer repairs to be carried out quicker by your field engineers.